EdTech In Latin America: How We Scaled A Digital Academy With Kajabi From The Dominican Republic

At Borx Tech, we take digital transformation beyond corporate software. In this case, we designed and implemented a complete EdTech academy, using Kajabi as the central platform, integrating content, automation, payments, and advanced learning experiences to scale across multiple Spanish-speaking countries.

From the Idea to a Scalable Educational Platform

The project wasn't just about creating courses. We built a complete digital ecosystem, including:

End-to-end course development
Student experience design (learning journey)
Marketing and conversion funnels
International payment integration
Process automation and analytics

In addition, we supported the creation of the company in the US and its financial integration with Stripe, allowing sales to scale throughout Latin America.

Course Portfolio: High-Impact Content

Multiple training programs were developed in the real estate and personal development areas; each course was designed with a combination of:

Videos, PDFs, images, and structured content
Interactive evaluations and assignments
Dynamic forms with Fillout
Integrations with external tools

Furthermore, we carried out the complete migration from Thinkific to Kajabi, ensuring operational continuity and an improved user experience.

More Than Courses: Complete Student Experience

We designed the entire digital journey:

Landing pages optimized for conversion
Segmented offers (from $37 to premium programs of $697)
Automated marketing funnels
Email and follow-up campaigns
Integration with online meetings and live sessions

The result is a system where each student goes through a clear flow:
Discovery → Conversion → Learning → Community → Upsell

Smart Automation and Integrations

To scale the operation, we implemented integrations with key tools:

Google Sheets and Airtable for data management
Typeform, Jotform, and VideoAsk for capture and engagement
Automations with custom workflows
Metric tracking and behavioral analytics

This allowed us to reduce manual tasks and improve conversion at every stage of the funnel.

Innovation with Artificial Intelligence

One of the most powerful differentiators was the incorporation of AI Agents for practical training,using ElevenLabs:

Simulation of real estate buyers
Sales and rental negotiation scenarios
Conversational training for students

This took the educational experience to a higher level, combining theory with realistic practice.

Business Impact

The platform enabled:

Scale sales across multiple countries
Offer programs from entry-level to premium
Increase the course completion rate
Create an active community of students
Generate recurring revenue through automated funnels

Why Borx Tech?

End-to-end approach: from strategy to execution
Mastery of EdTech platforms like Kajabi
Global financial integration with Stripe
Ability to combine content, automation, and AI
Business vision: not just courses, but digital growth machines

Conclusion

This project demonstrates that a well-designed online academy is not just content: it is a complete system for acquisition, training, and monetization..

At Borx Tech, we build EdTech platforms that scale, convert, and generate real impact.

If you are thinking about launching or scaling your digital academy, there is a right way to do it—and we have already executed it from end to end.